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The Onsite Campaign Builder project aimed to empower marketers with a seamless tool to create, manage, and optimize personalized onsite campaigns. This product's goal was to minimize dependency on developers, improve campaign efficiency, and drive measurable results through user-friendly design and functionality. It catered to marketers in e-commerce, travel, and other industries, allowing them to engage users effectively and enhance conversions.
Client
Insider
Service Provided
Product Design
Duration
8 Weeks
The Goal:
As a design agency, we led the end-to-end product design process, collaborating closely with product managers, engineers, and marketers. Our responsibilities included user research, crafting intuitive workflows, prototyping, ensuring design consistency, and supporting developers throughout implementation.
The Challenge:
Marketing teams required diverse campaign formats, advanced targeting options, and personalization features, making the tool highly complex. The primary challenges included simplifying the interface for non-technical users, balancing design with engineering and business constraints, and ensuring seamless functionality across various user scenarios.
The Results:
The Onsite Campaign Builder launched successfully, earning positive feedback for its ease of use and flexibility. Post-launch results showed a 30% increase in campaign launch frequency, a 40% reduction in developer dependency, and improved user engagement through enhanced personalization features.
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